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SP 23 Santana Rey

Price: $2.50


SP 23 Santana Rey expects second quarter 2012 sales of her new line of computer furniture to be the
same as the first quarter’s sales (reported below) without any changes in strategy. Monthly sales averaged 40 desk units (sales price of $1,250) and 20 chairs (sales price of $500).

BUSINESS SOLUTIONS
Segment Income Statement*
For Quarter Ended March 31, 2012
Sales . . . . . . . . . . . . . . . . . . . . . . . . . . $180,000
Cost of goods sold‡ . . . . . . . . . . . . . . . 115,000
Gross profit . . . . . . . . . . . . . . . . . . . . . 65,000
Expenses
Sales commissions (10%) . . . . . . . . . . . 18,000
Advertising expenses . . . . . . . . . . . . . . 9,000
Other fixed expenses. . . . . . . . . . . . . . 18,000
Total expenses . . . . . . . . . . . . . . . . . . . 45,000
Net income . . . . . . . . . . . . . . . . . . . . . $ 20,000

Santana Rey believes that sales will increase each month for the next three months (April, 48 desks, 32
chairs; May, 52 desks, 35 chairs; June, 56 desks, 38 chairs) if selling prices are reduced to $1,150 for
desks and $450 for chairs, and advertising expenses are increased by 10% and remain at that level for
all three months. The products’ variable cost will remain at $750 for desks and $250 for chairs. The
sales staff will continue to earn a 10% commission, the fixed manufacturing costs per month will remain
at $10,000 and other fixed expenses will remain at $6,000 per month.

Required
1. Prepare budgeted income statements for each of the months of April, May, and June that show the
expected results from implementing the proposed changes. Use a three-column format, with one column for each month.
2. Use the budgeted income statements from part 1 to recommend whether Santana Rey should implement the proposed changes. Explain.

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