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Alma Ortiz 18000

Price: $2.50


Alma Ortiz is the advertising manager for CostLess Shoe Store. She is currently
working on a major promotional campaign. Her ideas include the installation of a new
lighting system and increased display space that will add $18,000 in fixed costs to the
$216,000 currently spent. In addition, Alma is proposing that a 10% price decrease (from
$30 to $27) will produce an increase in sales volume from 20,000 to 24,000 units. Variable
costs will remain at $12 per pair of shoes. Management is impressed with Alma’s ideas but
concerned about the effects that these changes will have on the break-even point and the
margin of safety.

Instructions
(a) Compute the current break-even point in units, and compare it to the break-even point
in units if Alma’s ideas are used.
(b) Compute the margin of safety ratio for current operations and after Alma’s changes
are introduced. (Round to nearest full percent.)
(c) Prepare a CVP income statement for current operations and after Alma’s changes are introduced.
(Show column for total amounts only.) Would you make the changes suggested?

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