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Mary Willis 270000

Price: $2.50


Mary Willis is the advertising manager for Bargain Shoe Store. She is currently
working on a major promotional campaign. Her ideas include the installation of a new
lighting system and increased display space that will add $24,000 in fixed costs to the
$270,000 currently spent. In addition, Mary is proposing that a 5% price decrease ($40 to
$38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain
at $24 per pair of shoes. Management is impressed with Mary’s ideas but concerned
about the effects that these changes will have on the break-even point and the margin of
safety.

Instructions
(a) Compute the current break-even point in units, and compare it to the break-even point
in units if Mary’s ideas are used.
(b) Compute the margin of safety ratio for current operations and after Mary’s changes
are introduced. (Round to nearest full percent.)
(c) Prepare a CVP income statement for current operations and after Mary’s changes are
introduced. (Show column for total amounts only.) Would you make the changes
suggested?

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